Vidarbha as a name whenever heard, evokes many thoughts and sentiments, most of which are gloomy. Drought, farmer suicides, water distress and many such stories haunt the region and the minds of those, who care about the state of agriculture in India. The story of small and tribal farmers in Maharashtra is no different than that of farmers in other states of the country. At Happy Roots for the last 18 months we have been trying to build a sustainable food value chain that connects farmers directly with processors (F&B Industry) and end consumers. This would help our farmers own a bigger share in the food value chain and make farming an occupation of choice and not one of sustenance. Today, as I write this, we have taken a significant step to change the face of agriculture in Vidarbha. We are transferring the power of earning profitable incomes in the hands of our farmers and giving them the right to choose what to grow and sell it directly to the industry, at the rate they deserve. …